Now taking on three clients for June

The boring stuff, finally working.

Northrows builds custom AI systems that handle the repetitive parts of running a small business. Tenant queries, customer questions, after-hours leads. We design it, build it, hand you the keys.

Three to four week builds Fixed price, fixed scope UK based
Replied in 3 sec 11:42pm, Sunday
🛏
You stayed in bed System handled it
N
42 Kilburn Road
Northrows online
Hi, when is the gardener next coming round? 11:42 PM
Hi Sarah, your gardener is booked for Thursday 4th June, between 9am and 12pm. He has keys to the side gate. 11:42 PM
Perfect thanks. Also the boiler is making a weird humming sound. 11:43 PM
Logging this as urgent maintenance. James has been notified and will call you in the morning. 11:43 PM
Independent letting agents Lighting and tile showrooms Bathroom and kitchen suppliers HVAC and electrical firms Specialist UK retailers Independent letting agents Lighting and tile showrooms Bathroom and kitchen suppliers HVAC and electrical firms Specialist UK retailers
What we build

Two systems, fully built around your business.

Not a SaaS subscription. Not a template you have to figure out. A working system, configured to how your business actually runs, delivered in three to four weeks.

For letting agents

WhatsApp Tenant Assistant

Your tenants message a WhatsApp number. The system answers them. You stop being woken up at 11pm.

When is the bin collection?
Recycling tomorrow, general waste Friday. Bins out by 7am.
My radiator is cold
⚠ Urgent maintenance flagged. James notified.
  • Answers routine queries instantly. Bins, gardener schedules, tenancy questions, keys.
  • Triages maintenance. Emergency, urgent, routine, or info-only.
  • Texts the property manager immediately when something is actually urgent.
  • Logs every conversation in Airtable so nothing gets lost.
  • Sends you a morning digest of overnight activity.
Built for independent agents managing 20-80 properties.
For retailers

AI Sales Assistant

Customers come to your site with questions a normal chatbot cannot answer. This one can, because it knows your catalogue.

New lead captured
2 min ago
Showroom visit booked
14 min ago
Product spec answered
28 min ago
Handed to sales team
1 hr ago
  • Trained on your product catalogue, FAQs, and specifications.
  • Answers technical questions the way your best salesperson would.
  • Captures after-hours leads with name, email, and intent.
  • Books showroom visits and consultations into your calendar.
  • Hands warm enquiries to your team with full conversation summaries.
Built for lighting, tile, bathroom, kitchen, HVAC, flooring specialists.
How it works

Four steps from first call to live system.

01

Discovery call

One call, 45 minutes. We map what you actually deal with day-to-day. Which questions come up most, which leads you are losing, where your time is going.

02

Build phase

Three to four weeks. We build, train on your data, and test every scenario. You see progress weekly. No black boxes.

03

Handover

You get the keys. A simple dashboard, a short walkthrough, documentation in plain English. Your team is up and running on day one.

04

Maintenance

Monthly retainer. We host it, monitor it, and tweak it as your business changes. You call us when something needs to change. We do it.

Why Northrows

Built for owners, not engineers.

Most AI tools are built for tech teams. Northrows is built for the person who owns the business and just wants the work to get done.

01 / Ownership

You own it. We maintain it.

This is not a SaaS you rent. It is your system, configured for your business. We keep it running so you do not have to think about it.

02 / Honesty

No jargon. No projections.

We tell you what the system will do, what it will not do, and what it will cost. No "revolutionise your workflow." No "10x your output."

03 / Pricing

Fixed price, fixed scope.

You know the cost before we start. If scope changes, we tell you before we do anything. No surprise invoices.

04 / Service

UK based. UK hours.

One person, in London. You speak to the same person who builds your system. No support tickets routed elsewhere.

What you get back

Your time, your evenings, and the questions you stop having to answer.

24/7
First response, every day, every hour
90%
Of routine queries handled without you
3-4
Weeks from kickoff to live
£0
Per-user fees, ever
Client work

Built for real businesses. Running today.

Every Northrows system is built for a specific business with specific problems. Here are two of them.

Internal ops
"

We were spending half a day a week chasing invoices, pulling reports, and reconciling guard hours by hand. Northrows built us a system that does it overnight. I get the morning summary on my phone and the admin is just done.

4 hrs
Saved per week on admin
100%
Invoices sent on time
Guards On Call
Security subcontracting / 120+ officers
Customer service
"

Customer questions were piling up faster than we could answer them. Northrows built a chatbot that handles the routine ones instantly and only flags the genuine issues. Our response times went from days to seconds and the team finally has space to focus on real problems.

90%
Of queries answered without us
< 30s
Average response time
HouseholdHub
Online homeware retail
Pricing

One-off build. Optional monthly maintenance.

Pricing scales with complexity, not user count. Every quote is fixed before work starts.

Essentials Build

A complete system for a single workflow. Suits most small operators.

£800 - £1,500

One-off / fixed price

  • Discovery call and scope document
  • Full build, training, and testing
  • Dashboard and walkthrough
  • Plain English documentation
  • 30-day post-launch support
Get a quote
Recommended Keep your system running smoothly Hosting, monitoring, and up to two hours of tweaks per month. Cancel anytime. Most clients stay on it.
£150 - £400/ month
FAQ

Straight answers.

How long does a build take from first call to live system?

Three to four weeks for most builds. Discovery and scoping take a week. Build and testing take two to three weeks. You see progress every week, so there are no surprises at handover.

Do I need to change my existing software?

No. Northrows builds on top of what you already use. If you run Arthur, Fixflo, Shopify, Sage, or anything else, the system integrates with it. You do not replace anything. You add a layer that handles the parts your existing software cannot.

What happens if the AI gets something wrong?

The system is built to escalate, not improvise. Anything outside its scope gets handed to your team with a full summary. It does not guess. You see every conversation in the dashboard, so nothing gets hidden.

What if my business grows? Do I have to rebuild?

No. The system scales with your business. Adding properties, products, or new workflows is part of the monthly maintenance. We make the changes when you need them.

Who owns the system once it is built?

You do. The system runs on your accounts (Make.com, OpenAI, Twilio, Airtable). We build it under your billing, hand over all credentials, and document everything. If you ever want to leave Northrows, you take the system with you.

Is my data secure?

The system uses the same enterprise platforms most UK businesses already rely on (OpenAI, Twilio, Airtable, Make.com). All of them are GDPR-compliant. Conversations are encrypted in transit. We sign a data processing agreement as part of the contract.

What does the monthly maintenance actually cover?

Hosting on Northrows infrastructure, monitoring for outages, monthly performance review, and up to two hours of changes per month. Most clients stay on the retainer because the system needs to evolve as the business does.

What if I am not technical at all?

Good. That is who Northrows is built for. You will not touch any code. You will not configure any APIs. You will see a simple dashboard, get a 30-minute walkthrough, and have a plain English handbook. If something needs changing, you call us.

Stop answering the same five questions every day.

One 45-minute discovery call. We will tell you what is possible, what it would cost, and whether Northrows is the right fit. No pitch deck. No follow-up sales sequence.

45 minutes No prep needed No pitch deck